Meta Spend$6,944.17
All time
CRM FB Leads193
1,146 Meta-reported leads
Qualified Leads49
48 score 70+
LawRuler Delivered10
183 CRM leads not delivered/ID missing
Lead Forms106
665 Meta leads
Messenger / DM60
481 Meta leads
Cost / Qualified$141.72
Spend ÷ qualified leads
CTR1.61%
4,497 clicks / 280,128 impressions
Campaign Spend
Meta API| Campaign | Type | Category | Spend | Leads | CPL |
|---|---|---|---|---|---|
| W. Comp LF 04/15/26 - Loc 50 - exc | Lead Form | Workers Comp | $1,524.51 | 150 | $10.16 |
| Workers comp LF 03/11/26 - 50 miles loc | Lead Form | Workers Comp | $1,403.37 | 170 | $8.26 |
| Workers comp LF 02/18/26 - 50 miles loc | Lead Form | Workers Comp | $1,062.05 | 100 | $10.62 |
| W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | $833.87 | 481 | $1.73 |
| Workers comp LF 02/05/26 - 50 miles loc | Lead Form | Workers Comp | $667.11 | 105 | $6.35 |
| Workers comp LF 01/21/26 - 50 miles loc | Lead Form | Workers Comp | $454.27 | 40 | $11.36 |
| Workers comp LF 04/08/26 - 50 miles loc | Lead Form | Workers Comp | $396.69 | 60 | $6.61 |
| Workers comp LF 01/30/26 - 50 miles loc | Lead Form | Workers Comp | $305.63 | 25 | $12.23 |
| Workers comp LF 01/13/26 - 50 miles loc | Lead Form | Workers Comp | $296.67 | 15 | $19.78 |
Score Bands
CRM + comments| Band | Count | Meaning |
|---|---|---|
| Strong | 33 | fast review |
| Likely | 60 | likely qualified |
| Review | 37 | needs screen |
| Low | 63 | low fit |
Qualified = CRM tag/source/comment evidence including chat qualified, practice-area lead tags, or case-fit score >= 70.
CRM Lead Type
CRM attribution| Type | CRM Leads | Meta Leads | Meta Spend |
|---|---|---|---|
| Messenger/DM | 60 | 481 | $833.87 |
| Lead Form | 106 | 665 | $6,110.30 |
| Paid Social - Unknown Type | 27 | 0 | $0.00 |
Help Request Category
Tags + comments + campaign| Category | CRM Leads | Meta Leads | Meta Spend |
|---|---|---|---|
| Unknown | 69 | 0 | $0.00 |
| Workers Comp | 111 | 1,146 | $6,944.17 |
| SSD | 13 | 0 | $0.00 |
LawRuler delivered is not a lead count. It is the subset of CRM Facebook leads with a returned LawRuler Lead ID written back to CRM.
Recent Facebook Leads
CRM / LawRuler| Date | Lead | Type | Category | Score | Qualified | LawRuler | Signal / comment |
|---|---|---|---|---|---|---|---|
| 2026-05-17 | Lu Ward Hale | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-17 | kim brock W. Comp LF 04/15/26 - Loc 50 - exc | Lead Form | Workers Comp | 70 | Yes | 47931 | Lead Form, Workers Comp, LawRuler delivered pulled a muscle on my right side at Delta working with client and slipped in dig urine working in clients home |
| 2026-05-17 | Tee Robinson W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-16 | Armando Wise | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-16 | Tommy Koger | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-16 | Susan Pickle | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-16 | Shirley McClure W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-16 | Sergio Palma W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-16 | Pam Harness Cape W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-16 | Janice Rogers | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-15 | Ginger Miller W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-15 | Walter Barrett W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-15 | Victoria Goodson W. Comp LF 04/15/26 - Loc 50 - exc | Lead Form | Workers Comp | 50 | Review | 47928 | Lead Form, Workers Comp, LawRuler delivered Iam kinda homeless |
| 2026-05-15 | Fred Hawkins | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-15 | Ana Brito | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-15 | Randall Langford | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-15 | Susan Mcneely | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-14 | Stella Pike | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-14 | Clint Nix | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-14 | Ann Stone | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-14 | Christopher Swafford W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-14 | Rita Brown W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-14 | William E. Ackerman | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-14 | Will Careathers | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-14 | Candace Unklesbay | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-13 | Oddie Hindman W. Comp MSN 05-01-26 loc 50 | Messenger/DM | Workers Comp | 30 | Review | — | Messenger/DM, Workers Comp |
| 2026-05-13 | Brenda Hale Schrader | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-13 | Sissy Bowlin | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-12 | Nancy Hoskins | Messenger/DM | Unknown | 30 | Review | — | Messenger/DM |
| 2026-05-12 | arthur jones | Paid Social - Unknown Type | Unknown | 50 | Review | 47886 | Paid Social - Unknown Type, LawRuler delivered wrongful termination |